5.1. BRAINSTORMING IN GROUP
This is a very easy technique. You have probably used it to think about different solutions. Keep in mind the design brief and think randomly about possible solutions to solve it.
Let’s remind some creative rules before you start generating ideas!
|– Don’t judge.
|– Don’t criticize or debate. You can inhibit people from giving ideas.
|– Don’t evaluate early in the process.
|– Think of alternatives.
|– Look for associations.
|– Look for the change with crazy ideas.
Write again the design brief to have a clear vision of the problem you want to solve. Then, it is time to generate as many ideas as possible!